Not too long ago, reading from websites were relatively a simple thing. Launch your browser, key in your web address and voila. Start surfing. Everything happened on a desktop computer. Who would have thought otherwise.
Then came the invention of the smartphone, then the tablet and the world changed completely. Life was disrupted, websites had to be reinvented, jobs were invented, jobs were lost and a new revolution was born. Rest is history.
Suddenly everybody started wanted their websites to load nicely on their mobile devices. The birth of Responsive Design.
Traditionally only viewed from the desktop computer, static websites once came only in fixed widths. So people use to zoom in or out to view text or images in greater detail. On mobile, the contents or web elements stayed put and one had to pinch their screens to zoom in on certain areas.
Somewhere in 2010 onwards, the progression of the mobile revolution meant websites were now being viewed almost only on phones and tablets. People were beginning to embrace ‘content on the move’ as mobile devices started getting more powerful, as once desktop computers were.
In a responsive design layout, the web elements adapt and re-arrange themselves to fit nicely on your mobile devices’ screens. The size of fonts may also resize themselves accordingly for better reading experiences.
This means an effective use of mobile space and optimal usage meant that people are now able to consume and enjoy online content the way they were never before.
Responsive is really the future, so as a website owner and publisher of content, it’s your duty to ensure your visitors attain the best online experience.
Web designers, fret not, you now get to charge higher fees now too since there’s more work to be done.